We are the longest establed PR provider in Northern Ireland
We are first and foremost a PR company, managing and enhancing reputations. But we understand how to operate in the converged communications age. We employ Chartered and Accredited PR professionals who work with our content, digital and events specialists to deliver outstanding campaigns and results for our clients.
Our team includes experienced and creative consumer PR professionals, working with clients including IKEA, SPAR, Specsavers, Pizza Express, and Flybe. Many of our consumer clients would rather spend their marketing budget on PR than anything else due to the impact of our work. Creative photographs; inspired features ideas; events with impact; influencer engagement; newsworthy press releases; and social media activation set our consumer PR campaigns apart.
Our corporate PR clients include the biggest names in the business. We work with Almac, Norbrook, Caterpillar, Novosco, and Ulster Bank, to name a few, helping them communicate effectively with key stakeholders including customers, employees, investors, analysts and regulators. Our corporate PR specialists have been involved in some of the biggest corporate and property deals in Northern Ireland’s history, and M&A activity across the UK and Ireland.
Trust and reach are two of the most important elements of a communications campaign. We help our clients build real relationships with true influencers – those who are connected with, listened to, and respected by the target audience. Our connections in business, sport, culture and media, alongside our connections with bloggers and other digital influencers help ensure our clients have the right connections and voice at the right time.
Crisis and issues management
We’ve all heard the maxim about a well-handled crisis enhancing a reputation. We make that happen. Our clients include an airline, a bank and a number of heavy manufacturers, so potential crises are never far away. We create crisis communications plans and we take immediate control of a crisis situation to prevent it deepening. During a client’s crisis, our understanding of the media, influencers, internal relations, and social media is more valuable than ever.
Organisations once treated like pariahs now have their messages heard and understood by politicians at Stormont and Westminster due to our work. We have created and implemented public affairs strategies for a wide range of organisations, including utilities, food companies, and developers – winning hearts and minds in the face of hostility. No matter how complex the message, we make sure our clients are understood.
We are the only true PR company in Northern Ireland to have an in-house media training offering. Our team includes experienced journalists and in-house AV expertise. Combined with our understanding of the PR issues our clients and other organisations face, this allows us to deliver unrivalled media training services. We have media trained some of the most senior business leaders in Northern Ireland, as well as spokespeople for SMEs and public sector bodies.